6 Ways to Boost Your eCommerce Sales

You did all the social media networking, online promotions and print advertising you could in order to get potential customers to your website. Now what? They are looking at your home page and you want them to look deeper, but you have to draw them in if you want to eventually convert them into customers. Here are six easy ways to use your website content to transform window shoppers into paying customers.Good Website ContentStart with the home page. Make it engaging, visually compelling and easy to read. Too much red, flashing lights or multiple typefaces will be a definite turn off. You want people to read at their leisure, then explore other pages. Keep the important stuff short, sweet and eye-catching and avoid word clutter. The navigation should be clear and simple to find. Most importantly, it should be easy and enticing for visitors to make a conversion. Put calls to action on as many pages as is appropriate, and make them above the fold. Remember, a pleasant website experience can convert visitors into buyers.Extensive “About Us” InformationWe all know that part of successful sales is establishing a rapport with potential and returning customers. For your website, that means having a big “about us” page that really shows who you are as a company, a family and an ethos. Consider an engaging story about how the company was founded. Include photos of staff members at the company. Show your office or the storefront in good lighting. Videos, especially ones that include current clients, are great for establishing compassion for your company among consumers. If they feel they know you, they are more likely to buy your products. Stay professional, but make your company culture obvious to the website visitors with whom you are trying to engage.Highlight ReviewsSite visitors want to know that other people have bought from you and have been happy with your products or services. Reach out to past customers for their feedback and always receive reviews, good and bad, with a positive attitude. Even tough criticisms can be a good thing if you use it constructively. Iron out any kinks in the customer experience and keep encouraging feedback.Shipping FAQsPotential customers might worry that shipping will be slow or there will be no recourse if items arrive damaged. This is especially the case for breakable or perishable products. You can allay their fears and prevent a deluge of phone calls by simply providing a FAQ page that’s geared specifically toward shipping concerns. If you are having trouble keeping up with orders and warehousing, consider a 3PL company that can handle this for you and avoid any shipping nightmares.Add Partner LogosEstablish trust and authority for potential customers by including logos or badges from your current clients, especially those that are major, recognizable companies. Whether they have bought from you or they are suppliers, having familiar brand names on your site might just be the push that visitors need to be converted into customers.Consider Third Party LogisticsWhen your conversion rates start to rise, you might need help with order fulfillment. SureShip offers a customizable eCommerce platform that gives you the opportunity to have complete control over your merchandise presentation, content and functionality for your online store. We create a complete custom eCommerce solution to meet your organization's specific needs, including responsive website design and development, credit card processing, fulfillment integration and dynamic reporting.By combining our robust eCommerce development with our wireless warehouse management systems, we are able to streamline the fulfillment process to deliver products with unparalleled accuracy in the most cost effective way.